Bright day this morning of October 2nd.As a child,I used to regularly watch on Doordarshan channel, Gandhi the movie, each year on this national holiday. Not any national holiday, but one to celebrate the birth anniversary of Mohandas Karamchand Gandhi – the man who led the biggest movement of non-violence. One of his movements among … Continue Reading

http://foodpreneurUkdiche modak with a twist this Ganpati Ganesh Chaturthi is a festival that marks the birthday of Lord Ganesha, son of Lord Shiva and Parvati. It is the most anticipated Hindu festival celebrated across India. However, the scale of celebration here in Maharashtra, is simply overwhelming.  Having lived in Mumbai for about 14 years, I … Continue Reading

My teachers… my food styling inspirations I was born in the artistic landscape of Bengal. Just like the soil nourishes a plant growing in it, so did Bengal nourish me – my love of food, appreciation of art and my passion was cultivated in those years of growing up in the cultural capital of India. … Continue Reading

How social media influenced your #Food I.Accidental discovery of the Hashtag When I first heard of food porn during a shoot , I didn’t think much of it. If anything, I thought it was kind of a joke or a term that the agency creative coined himself (believing that he was trying to bring in … Continue Reading

It’s been 10 years that I have working in the industry as a Food stylist (The term Food stylist is relatively new for people outside our realm of work)Explained in simpler terms “A food stylist is like a cosmetic surgeon for food.He/she beautifies food to create a visual hook for consumers to influence their purchase decision of … Continue Reading

A pinch of salt- Gandhian era and now It’s a coincidence that as India prepares to enter into its 70th year of independence I happen to work on a salt brand for foodstyling. ‘Salt Satyagraha’ was a big precursor for the Indian Independence movement. So I decided to dig into its history a bit and check out … Continue Reading

A Happy New Year to you Our cherished moments have visuals,sounds and often a taste anchored to it too.Close your eyes, and go back to a favorite birthday you hold precious.Feel the teeth sinking into that creamy cake.Ah blissful! the stuff our food memories are made up of. Our forefathers, knew about the importance of food in … Continue Reading