Chef Payal Gupta has been using her culinary art and handcrafting amazing food photos. Her food styling method has inspired creative food photography and resulted in stunning food advertisements for over a decade.

Phone:      +91 8169520575
E-mail:      business@chefpayalgupta.com
Address:   Spring Grove, Tower 1, Flat 302, Kandivali East, Lokhandwala, Mumbai-400101
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Food photography, a type of still life photography, is one of the most challenging kinds of photography. Unlike portrait photography or fashion photography, the subject in food photography is food. And herein lies the challenge – to spark an emotional connect with the onlooker through the image of an inanimate object. Photographing food is a complex and layered process that is carried out in a controlled environment, and requires patience, technical skills, and a keen eye for aesthetics. The photographer must typically take a number of decisions on the spot – choosing the correct angle, the right lighting, bringing in lines and layered

Every food styling project is fraught with unique challenges. Characterized by complexity and creativity in equal measure, food styling is at once a scientific enterprise and a creative endeavour. But unlike a purely artistic undertaking in which there is a high degree of fluidity to the process, in food styling there is a method in place. This quasi-rigid method, fairly elaborate and exhaustive, remains the same notwithstanding the peculiarities of each project. Below, I have attempted to explain the generic process I follow for a food-styling assignment in five steps, each an elucidation of a component in the jigsaw of food styling: I.A Unique

If you own a food business or restaurant, you already know the value of stunning food visuals and how it is key to successfully marketing your brand and creating awareness. But is it enough to rely on a food photographer for images?  The answer, sadly, is no. Though photo-shoots involving an experienced food stylist aren’t exactly cheap, the expertise and excellence she brings can actually help in higher customer attraction and conversion. Hiring a food stylist, in other words, is an investment. It’s every penny well-spent. In truth, a food stylist wears many hats; you aren’t just hiring one to pretty up your food. Here

Food styling, the art of arranging food for the camera, was accorded the status of a profession in India in the early 1980s. However, it gained popularity and witnessed a surge in demand only in the last two decades. Of late, the profession has sparked the interest of legions of young food fanatics who see a career in the high art of culinary presentation. This interest may be due, in no small measure, to the profusion of social media platforms – Instagram, Facebook, and Snapchat – and food blogs that have made the visual documentation of food an accessible art, free for everyone